urban-gro was founded on the principle of supplying not only the very best in professional cultivation product solutions, but also the knowledge and education required to maximize plant health and economic yield.
We bring decades of experience in the horticulture and Cannabis growing industry.
We understand that each grow is unique and every facility presents a different set of opportunities and challenges. By taking the time to understand your unique circumstances, we are able to customize a lighting and pest management plan to help you meet your goals, maximizing efficiency and securing any eligible rebate offers.
Contact us to learn how we can help you set up your new grow or improve your existing facility.
Bradley Nattrass | Co-Founder & CEO
Serving as the CEO for the company, and in addition to managing the strategic direction of the company, Brad manages the sales, marketing, and finance divisions.
After spending a decade working for agricultural giant, Cargill Ltd., Brad ventured out to begin his entrepreneurial career in 2005. After building companies in the US and Mexico, Brad co-founded his first lighting company in 2012, and expanded to launch urban-gro shortly thereafter.
Brad holds a Bachelor of Commerce Degree (Marketing), and a MBA, and currently resides in Broomfield, CO with his wife, Wendy, and their three children.
Octavio Gutierrez | Co-Founder & Vice President of Operations
Serving as Vice President of Operations, Tavo manages the day-to-day operations of the business. With over 15 years of experience in the lighting industry, in addition to ensuring that the products that the company distributes are manufactured to the highest level of quality, Tavo’s passion for creating new products has led to the addition of multiple new offerings.
Tavo holds a Bachelor Degree in International Business, and currently resides in Broomfield Colorado with his wife, Adriana, and their two children.
John “Chandler” | Vice President of Cultivation Technologies
Serving as the Vice President of Cultivation Technologies, Chandler is a Cannabis cultivation expert with a passion for assisting growers in efficiently producing high-quality horticultural crops. He has been managing and consulting for large-scale organic vegetable farms and greenhouses, as well as Cannabis production facilities since his graduation from Texas A&M with a Bachelor of Science in Production Horticulture in 2003. He has a wide breadth of knowledge of integrated pest management, fertility and automation in large-scale operations. After three years as Director of Cultivation for a highly awarded Denver dispensary, he successfully launched Cannabis IPM Solutions in 2014. In 2015, urban-gro brought him on board to do the same for their customers. Chandler is a Certified Crop Advisor by the American Society of Agronomy.
Shelly Peterson | Vice President of Lighting Technologies
Serving as the Vice President of Lighting Technologies for the last four years, Shelly manages the company’s sales force located across the Country. Her passion for eco friendly solutions and creating a sustainable environment ensures that the commercial cultivator is provided with a lighting plan that utilizes the least amount of equipment. Further, her skills learned in the commercial lighting industry have enabled her to work with regional electrical providers to maximize available utility rebates for urban-gro’s customers.
Shelly holds a Bachelor Degree in Finance, and currently resides in Fort Collins, Colorado with her husband, Justin, and their two children.
Stan Wagner | Vice President of Operations & Marketing
Stan Wagner serves as Vice President of Operations & Marketing and oversees the company’s operations, marketing, advertising, PR, social and digital media strategies. Stan has been involved in Colorado’s legal Cannabis industry since 2013, and his interest is the nexus of Cannabis and the built environment as well as social justice.
Throughout Stan’s 25 years of working in marketing, operations, business development and recruiting, his goal has been to listen and solve problems through creative, durable solutions. Stan holds a Bachelor’s of Arts in Urban Analysis from the University of Texas.
Bob Pullar | Advisory Board Member
With a Master of Business Administration from Southern Methodist University, Bob Pullar has filled CFO and COO leadership roles in companies across the United States and Canada.
Bob’s primary focus is on equity and debt financing for the acquisition on new and the growth of existing businesses and projects. Bob also has deep experience in turn arounds, and capital restructuring.
NATIONAL SALES TEAM
CULTIVATION TECHNOLOGIES TEAM
Senior Cultivation Technologies Specialist
Cultivation Technologies Specialist
Cultivation Technologies Specialist
MARKETING, OPERATIONS, ACCOUNTING & CUSTOMER SERVICE TEAM
Marketing & Sales Manager
Digital & Social Marketing