About Us

urban-gro was founded on the principle of supplying not only the very best in professional cultivation product solutions, but also the knowledge and education required to maximize plant health and economic yield.

We bring decades of experience in the horticulture and Cannabis growing industry.

Industry Recognition


NCIA’s First Annual Cannavation and Cannatech Awards: Cultivation Technology (February 2017)


Did you know that the Cannabis Business Executive ranks urban-gro as the 19th largest ancillary business in the Cannabis space?


We understand that each grow is unique and every facility presents a different set of opportunities and challenges. By taking the time to understand your unique circumstances, we are able to customize a lighting and pest management plan to help you meet your goals, maximizing efficiency and securing any eligible rebate offers.

Contact us to learn how we can help you set up your new grow or improve your existing facility.

EXECUTIVE TEAM


Bradley Nattrass | Co-Founder & CEO
Serving as the CEO for the company, and in addition to managing the strategic direction of the company, Brad manages the sales, marketing, and finance divisions.

After spending a decade working for agricultural giant, Cargill Ltd., Brad ventured out to begin his entrepreneurial career in 2005. After building companies in the US and Mexico, Brad co-founded his first lighting company in 2012, and expanded to launch urban-gro shortly thereafter.

Brad holds a Bachelor of Commerce Degree (Marketing), and a MBA, and currently resides in Broomfield, CO with his wife, Wendy, and their three children.

Octavio Gutierrez | Co-Founder & Vice President of Operations
Serving as Vice President of Operations, Tavo manages the day-to-day operations of the business. With over 15 years of experience in the lighting industry, in addition to ensuring that the products that the company distributes are manufactured to the highest level of quality, Tavo’s passion for creating new products has led to the addition of multiple new offerings.

Tavo holds a Bachelor Degree in International Business, and currently resides in Broomfield Colorado with his wife, Adriana, and their two children.

John “Chandler” | Vice President of Cultivation Technologies
Serving as the Vice President of Cultivation Technologies, Chandler is a Cannabis cultivation expert with a passion for assisting growers in efficiently producing high-quality horticultural crops. He has been managing and consulting for large-scale organic vegetable farms and greenhouses, as well as Cannabis production facilities since his graduation from Texas A&M with a Bachelor of Science in Production Horticulture in 2003. He has a wide breadth of knowledge of integrated pest management, fertility and automation in large-scale operations. After three years as Director of Cultivation for a highly awarded Denver dispensary, he successfully launched Cannabis IPM Solutions in 2014. In 2015, urban-gro brought him on board to do the same for their customers. Chandler is a Certified Crop Advisor by the American Society of Agronomy.

Shelly Peterson | Vice President of Lighting Technologies
Serving as the Vice President of Lighting Technologies for the last four years, Shelly manages the company’s sales force located across the Country. Her passion for eco friendly solutions and creating a sustainable environment ensures that the commercial cultivator is provided with a lighting plan that utilizes the least amount of equipment. Further, her skills learned in the commercial lighting industry have enabled her to work with regional electrical providers to maximize available utility rebates for urban-gro’s customers.

Shelly holds a Bachelor Degree in Finance, and currently resides in Fort Collins, Colorado with her husband, Justin, and their two children.

Stan Wagner | Vice President of Operations & Marketing
Stan Wagner serves as Vice President of Operations & Marketing and oversees the company’s operations, marketing, advertising, PR, social and digital media strategies. Stan has been involved in Colorado’s legal Cannabis industry since 2013, and his interest is the nexus of Cannabis and the built environment as well as social justice.

Throughout Stan’s 25 years of working in marketing, operations, business development and recruiting, his goal has been to listen and solve problems through creative, durable solutions. Stan holds a Bachelor’s of Arts in Urban Analysis from the University of Texas.

Bob Pullar | Advisory Board Member

With a Master of Business Administration from Southern Methodist University, Bob Pullar has filled CFO and COO leadership roles in companies across the United States and Canada.

Bob’s primary focus is on equity and debt financing for the acquisition on new and the growth of existing businesses and projects. Bob also has deep experience in turn arounds, and capital restructuring.

NATIONAL SALES TEAM


Mark Doherty

Director of Sales, Eastern Region

315-534-9278 |

Dave Lamarre

Regional Sales Manager, Eastern Region

925-580-9049 |

Todd Friesen

Director of Sales, Western Region

303-877-9424 |

Mike McGrew

Regional Sales Manager, Southwest

623-466-3033 |

Kendra Minkler

Regional Sales Manager, California

818-271-7080 |

CULTIVATION TECHNOLOGIES TEAM


Lucas Targos

Senior Cultivation Technologies Specialist
720-390-3880 |

Lydia Abernethy

Cultivation Technologies Specialist
720.390.3880 |

Steve Wilchek

Systems Engineer
720-390-3880 |

Gary Babbitt

Cultivation Technologies Controls Technician
720.390.3880 |

Laura Johnson

Irrigation Designer
720.390.3880 |

Melinda Visel

Business Manager
720.390.3880 |

Ben Barrett

Cultivation Technologies Specialist
720-390-3880 |

Jenifer Garcia

Account Specialist
720-390-3880 |

Jason Naughtin, CLT, CID, CLIA

Senior Irrigation Systems Design Manager
720-390-3880 |

Brett Burnside

Cultivation Systems Drafter
720-390-3880 |

MARKETING, OPERATIONS, ACCOUNTING & CUSTOMER SERVICE TEAM


Adam Gutenplan

Controller
720-390-3880 |

Grace Goeken

Office Manager
720-390-3880 |

Rochelle Yowell

Accounts Receivable
720.390.3880 |

Pam McCann

Director of Human Resources
720-390-3880 |

Tim Stith

Marketing & Sales Manager
720-390-3880 |

Philippa Burgess

Content & Digital Marketing
720.390.3880 |

Robert Schamel

Counsel
720-390-3880 |

Sid Schreiber

Operations Manager
720.390.3880 |

Taylor Parsons

Customer Service Representative
720-390-3880 |

Wysteria Baker

Customer Service Representative
720-390-3880 |

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