Terms of Use

Updated: December 2024

urban-gro, Inc. ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, engage with our SMS messaging program, or interact with our services. Please read this Privacy Policy carefully to understand our views and practices regarding your personal data.

 

1. Information We Collect

1.1 Website Usage Data

When you visit our website, we may collect:

  • IP address
  • Browser type
  • Operating system
  • Date and time of access
  • Referring URL
  • Access status/HTTP status codes
  • Amount of data transmitted

This data is collected to ensure the stability and security of our website and improve user experience.

1.2 Contact Information

When you contact us via forms, email, or phone, we may collect:

  • Name
  • Email address
  • Phone number
  • Address
  • Content of your inquiry

1.3 SMS Messaging Data

When you opt into our SMS program, we collect:

  • Phone number
  • Message interaction data (delivery status, response data, engagement metrics)
  • Consent data (timestamps and methods of opt-in)

1.4 Cookies and Tracking Technologies

We use cookies and similar technologies to enhance user experience, facilitate website functionality, and gather analytical data. Specific cookies may include those necessary for website operation and those used for marketing purposes.

For detailed information, refer to our [Cookie Policy].

1.5 Data Related to Employment Applications

If you apply for a job via our website, we may collect:

  • Personal and professional details provided in your resume or application
  • Optional additional data based on your explicit consent

We do not require sensitive data such as political beliefs or religious affiliations. If provided, it will be processed with your consent.

 

2. How We Use Your Information

We use your information for the following purposes:

  • Website Functionality: To maintain and improve our website’s functionality and security.
  • Customer Support: To respond to inquiries, fulfill requests, and provide technical support.
  • Marketing and Communications: To send newsletters, promotional offers, and SMS alerts.
  • Analytics: To understand user behavior and improve our offerings.
  • Recruitment: To process job applications and manage the recruitment process.
  • Compliance: To comply with legal and regulatory obligations.

 

3. Legal Basis for Processing

We process your personal data under the following legal bases:

  • Consent: Where you have provided explicit consent, e.g., subscribing to newsletters or SMS messaging.
  • Contract: To fulfill contractual obligations or pre-contractual steps at your request.
  • Legitimate Interests: For purposes such as improving services, ensuring website security, and conducting customer surveys.
  • Legal Obligations: To comply with applicable laws, such as tax and data retention requirements.

 

4. Data Sharing and Disclosure

We may share your data with:

  • Service Providers: For hosting, analytics, marketing automation (e.g., HubSpot), and SMS delivery (e.g., telecommunications providers).
  • Social Media Platforms: When interacting with our profiles, data shared may include engagement metrics processed by the platform operators.
  • Regulatory Authorities: If required by law or for compliance purposes.

We ensure data transfer outside the EEA complies with GDPR safeguards, including adequacy decisions and standard contractual clauses.

 

5. Cookies and Third-Party Services

5.1 Google Services

We use Google Analytics and Google Webfonts to enhance website functionality and gather analytics. Data processed may include IP addresses and interaction data. For more details, see Google’s Privacy Policy.

5.2 Microsoft Clarity

We use Microsoft Clarity to analyze website usage. Consent for this processing can be withdrawn at any time. More details are available in Microsoft’s Privacy Statement.

5.3 HubSpot

HubSpot is used for marketing automation and analytics. This processing is based on our legitimate interests or your consent. More details are available in HubSpot’s Privacy Policy.

 

6. Retention Periods

We retain your data only as long as necessary for its intended purpose or to comply with legal obligations. Specific retention periods include:

  • Website usage data: Retained for 14 days unless further use is required.
  • SMS consent records: Retained as required by the TCPA.
  • Job application data: Retained up to six months after the hiring decision unless extended with consent.

 

7. Your Rights

Under applicable data protection laws, you have the right to:

  • Access your data
  • Correct inaccuracies
  • Request deletion
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

To exercise these rights, contact us at info@urban-gro.com.

 

8. Security

We implement reasonable measures, including encryption and secure access protocols, to protect your data from unauthorized access, disclosure, or misuse. However, no system is completely secure.

 

9. SMS Opt-Out

You may opt out of our SMS services at any time by replying "STOP" to any message. For assistance, reply "HELP" or contact us at info@urban-gro.com.

 

10. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. Continued use of our services constitutes acceptance of the revised policy.

 

11. Contact Us

If you have questions about this Privacy Policy, please contact us at:

  • Email: info@urban-gro.com
  • Phone: +1-720-390-3880
  • Address: Panorama Point 1751, Lafayette, CO 80026, USA