about us

We bring decades of experience in the horticulture and Cannabis growing industry.

urban-gro was founded on the principle of supplying not only the very best in professional cultivation product solutions, but also the knowledge and education required to maximize plant health and economic yield.

NCIA’s First Annual Cannavation and Cannatech Awards: Cultivation Technology (February 2017)

Cannabis Business Executive ranks urban-gro as the 19th largest ancillary business in the Cannabis space

We understand that each grow is unique and every facility presents a different set of opportunities and challenges. By taking the time to understand your unique circumstances, we are able to customize a lighting and pest management plan to help you meet your goals, maximizing efficiency and securing any eligible rebate offers.

Contact us to learn how we can help you set up your new grow or improve your existing facility.

EXECUTIVE TEAM

Bradley Nattrass | CEO
Serving as the CEO for the company, and in addition to managing the strategic direction of the company, Brad manages the sales, marketing, and finance divisions.

After spending a decade working for agricultural giant, Cargill Ltd., Brad ventured out to begin his entrepreneurial career in 2005. After building companies in the US and Mexico, Brad co-founded his first lighting company in 2012, and expanded to launch urban-gro shortly thereafter.

Brad holds a Bachelor of Commerce Degree (Marketing), and a MBA.

Octavio Gutierrez | Chief Development Officer
Serving as Chief Development Officer, Tavo leads the engineering and product development teams in the research and development, product design and engineering, and deployment of new products.

With over 15 years of experience in the lighting industry, in addition to ensuring that the products that the company distributes are manufactured to the highest level of quality, Tavo’s passion for creating new products has led to the addition of multiple new offerings.

Tavo holds a Bachelor Degree in International Business.

J. Chandler | Cultivation Strategy Advisor

Serving as the Executive Vice President of Cultivation Technologies, Chandler is a Cannabis cultivation expert with a passion for assisting growers in efficiently producing high-quality horticultural crops. He has been managing and consulting for large-scale organic vegetable farms and greenhouses, as well as Cannabis production facilities since his graduation from Texas A&M with a Bachelor of Science in Production Horticulture in 2003. He has a wide breadth of knowledge of integrated pest management, fertility and automation in large-scale operations. After three years as Director of Cultivation for a highly awarded Denver dispensary, he successfully launched Cannabis IPM Solutions in 2014. In 2015, urban-gro brought him on board to do the same for their customers. Chandler is a Certified Crop Adviser by the American Society of Agronomy.
Shelly Peterson | Vice President of Sales
Serving as the Vice President of Lighting Technologies for the last four years, Shelly manages the company’s sales force located across the country. Her passion for eco-friendly solutions and creating a sustainable environment ensures that the commercial cultivator is provided with a lighting plan that utilizes the least amount of equipment. Further, her skills learned in the commercial lighting industry have enabled her to work with regional electrical providers to maximize available utility rebates for urban-gro’s customers.

Shelly holds a Bachelor Degree in Finance, and currently resides in Fort Collins, Colorado with her husband, Justin and their two children..

Stan Wagner | Vice President of Operations & Marketing
Stan Wagner serves as Vice President of Operations & Marketing and oversees the company’s operations, marketing, advertising, PR, social and digital media strategies. Stan has been involved in Colorado’s legal Cannabis industry since 2013, and his interest is the nexus of Cannabis and the built environment as well as social justice.

Throughout Stan’s 25 years of working in marketing, operations, business development, and recruiting, his goal has been to listen and solve problems through creative, durable solutions. Stan holds a Bachelor’s of Arts in Urban Analysis from the University of Texas.

Bob Pullar | Consultant
With a Master of Business Administration from Southern Methodist University, Bob Pullar has filled CFO and COO leadership roles in companies across the United States and Canada.

Bob’s primary focus is on equity and debt financing for the acquisition on new and the growth of existing businesses and projects. Bob also has deep experience in turn arounds, and capital restructuring.

  • All
  • NATIONAL SALES TEAM
  • CULTIVATION TECHNOLOGIES
  • MARKETING, OPERATIONS, ACCOUNTING & CUSTOMER SERVICE
  • TECHNOLOGY & PRODUCT DEVELOPMENT TEAM
Warehouse / Fulfillment
JASON NAUGHTIN
Lead Irrigation Designer
CLT, CID, CLIA
MARK POWELL
Controls Systems Designer
BEN BARRETT
Irrigation Designer
TODD STATZER
Director of Integrated Pest Management
WYSTERIA BAKER
IPM Program Coordinator
MARK DOHERTY
Director of Systems Integration
ROCHELLE YOWELL
Accounts Receivable
JEFF LAIR
Controls Systems Engineer
BARBARA JACOBS
Director of Marketing & Communications
BRETT BURNSIDE
Cultivation Systems Drafter
LUCAS TARGOS
Director, Systems Integration
TODD FRIESEN
Director of Cultivation Equipment
STEPHEN STOWE
Pesticide Compliance Specialist
Andrew Rexroad
Procurement Manager
STEVE WILCHEK
Product Development Engineer
MORRIS BRINK
Director of Sales, Western Region
Dan Droller
Vice President, Corporate Development
TIM STITH
Customer Experience Manager
Alex Bank
Lighting Designer
MIKE MCGREW
Regional Sales Manager, Southwest
PHILIPPA BURGESS
Content & Engagement Manager
MELINDA VISEL
Senior Manager, Customer Experience
ROBERT SCHAMEL
Counsel
COURTNEY ONOFRE
Customer Experience Manager
TAYLOR PARSONS
Customer Experience Manager
ADAM GUTENPLAN
Controller
KENDRA MINKLER
Regional Sales Manager, California
LAURA JOHNSON
Irrigation Designer
DAVE LAMARRE
Regional Sales Manager, Eastern Region
HOLLY LAPORTE
Accounting Manager

PROUD SPONSOR